You don’t have to choose between a high-level strategist and a dedicated doer. You get both.
Strategic Leadership. Exceptional Execution.
Whether you need a fractional marketing director, a long-term contractor or a short-term advisor for a specific initiative, I step in as a senior-level extension of your team. I provide the experienced guidance your organization needs, paired with the daily, hands-on execution to deliver meaningful results.
Flexible Engagements. Proven Results.
Every organization has a message to share, but few have the time, staff, or internal expertise to manage it daily. I step in as a seamless extension of your team on your terms:
• Fractional Director: Ongoing, high-level marketing and communications leadership to steer your brand.
• Long-Term Retainer: Dedicated monthly support to manage and execute your daily marketing, PR and social media content needs.
• Project-Based Advisor: Targeted strategy and rapid execution for a specific initiative or campaign launch.
The Full Spectrum: From Concept to Delivery
Strategic Leadership & Planning
• Communications Strategy: Building comprehensive roadmaps to align your marketing with organizational goals.
• Brand Positioning: Defining clear messaging that differentiates your business or nonprofit in the market.
• Public Relations & Media Strategy: Architecting press and visibility plans designed to capture local and national attention.
• Campaign Planning: Designing targeted initiatives to grow your audience and drive measurable engagement.
Dedicated Execution & Delivery
• Media Outreach & PR: Crafting press materials and pitching journalists to secure high-value earned media coverage.
• Content & Copywriting: Writing sharp, clear editorial content, blogs, newsletters, and copy that prompts action.
• Digital Marketing: Building and managing targeted online advertising campaigns to maximize your visibility.
• Social Media Management: Creating social strategies and designing monthly content assets to keep audiences hooked.
• Email Marketing: Developing optimized e-blasts and newsletter flows that keep your community deeply connected.
• Creative Direction & Design: Designing polished graphics, marketing collateral, and defining your visual brand language.
• Video Production: Leveraging award-winning television experience to produce high-impact, professional video assets.
• Web & Digital Strategy: Upgrading website design and layout to optimize user flow and conversions.